
Crafting Ideas into Stunning Displays
Extensive experience working with
well-established, distinguished brands such as; Estée Lauder, MAC, La Mer, Frederic Malle, Bobbi Brown, Michael Kors. My mission is to inspire creativity and excellence, reflecting my dedication & innovation in Visual Merchandising. A highly organised and pro-active individual, delivering end to end projects from initial concept to completion.



Creative Expertise for Leading Brands
Design, implementation and management of 360 projects, as well as supporting retail teams across 500+ airport locations and developing them to maximise visual impact on counters, stand-alone stores and promotional sites.
Seamless Partnering with Top Suppliers
Proven commitment building long lasting relationships with internal and external teams, ensuring consistent delivery of exceptional projects.
Creativity
Translating Ideas into Visual Masterpieces, Innovative Concepts, Art-working, Renders, Sustainability, Material Knowledge, Geographical Knowledge & Partnerships
Visual Merchandising
VM Guidelines, Planograms, Campaign Rollouts, New Store Openings,
Promotional Sites, Training & Coordinating Teams, Collateral, Brand Presentations,
Enhanced Visualisation
Project Management
Budget Management, Working across multiple Geographies,
Brand & Marketing Strategies, Processing Orders, Assortment Management,
Crafting Tailored Strategies for Optimal Results





Testimonials
Here’s what my clients are saying about my personal creative approach and results…
Demi has been a full-time freelancer for Estée Lauder Companies since November 2023, and she has truly excelled in her role. Throughout her time working across brands like Frederic Malle, Bobbi Brown, La Mer, and Estée Lauder, Demi has consistently demonstrated exceptional skills in managing promotional sites, ad hoc projects, admin related tasks and executing flawless campaign rollouts.
She has been reliable, determined, and hard-working, always going above and beyond to ensure that projects are completed on time and with a high level of quality. Working with her has been a pleasure, and her ability to stay organised and focused on delivering results has made her an invaluable asset to the team.
Arsida Smajli
Visual Merchandising Manager,
Travel Retail EMEA
I have worked with Demi for many years on various projects for different brands. Demi is always the most collaborative, positive, and talented client. Regardless of the project’s size and complexity, Demi consistently delivers driven and dedicated project management. It is an absolute pleasure working with her.
Mark Cardwell
Owner, ECHO House
Demi is a pleasure to work with. She’s on it, super organised and a really clear communicator. Not only that but she’s a lovely person too!
Anna-Marie Parker
Managing Director, ETCH Creative
Demi is an exceptional colleague to work with. Her dedication, passion and attention to detail are unlike anything I have seen in my 10+ years working in the retail industry. Demi has a relentless work ethic and wonderfully engaging personality which impress both stakeholders and vendors alike; making her a positive asset to any team. I would not hesitate to work with Demi in the future!
Charlotte Courtney
Senior Visual Merchandising Executive
Designing Memorable Brand Moments
Reach out to connect effortlessly today:
E: hello@djhconsultancyltd.co.uk
LinkedIn: www.linkedin.com/in/djhconsultancy
